My Creed. By R.U.Y De Wake

I believe in Fall River, where I live; her people, whom I know and their interest; her natural beauty, which I see, and her industrial advantages.

I believe in spending my money in Fall River, where I make it, through my fellow-citizens, for my fellow-citizen, for Made-in-Fall-River goods.

I believe that one good word for Fall River is two for my own business.

I believe in keeping my business promises and all my promises and in “setting the pace” in my line of business endeavor.

I believe in investing and patronizing Home Industries, today and every day and the day after.

I believe that Fall River can be made a more beautiful city, a cleaner and greener city, with better and sweeter homes for the multitude, with more of God’s-out-of-doors, more sunlight, more of the ocean tide for us all and more of the life abundant, and I can help to hasten that day.

I believe in the strength and power of The City’s manhood and in the glory in her womanhood, and in The Future of her boys and girls, and in the opportunities of our citizenship.

I believe in the young men and all men of the city, their faith and energy and initiative , the inspiration of their citizenship as the foundation stones of civic betterment and civic betterment and civic growth.

I believe that every citizen is in duty bound to some service in the interest of his home city and I believe in hearing the “call to service” if within my power.

I believe in speaking well of all public-spirited men and in being one myself.

I believe in commending and not condemning; in boosting and not knocking; in helping, not hindering, In Uplifting, not pulling down.

I believe in letting the world know what a good place Fall River is to live in, to grow ip in, to make money in and to talk about and work for.

I believe in the destiny of my city; as A City of Opportunities, its pre-eminence as a city and as a port, and its contribution to the welfare of the nation and its message as a city of Republic.

I believe I can do something every day to help Fall River forward toward a Bigger, Better, Busier and more Beautiful burg, and I believe I can influence a hundred others to help in the same way.

Taken From “Fall River, Massachusetts; a publication of personal points pertaining to a city of opportunity.”

Published in 1911, Fall River trade and industry association, page 114:

Welcome to Quequeteant. (Fall River)

The City of Granite as Solid as the Pyramids.

The city with a wealth of opportunities for health, happiness and prosperity.

Quality stores, up-to-date merchants, and bargains for economical buyers.

Unrivalled manufacturing advantages, and extensive transportation facilities.

Unlimited water power, beautiful hills for beautiful homes, crystal lakes, refreshing to the thirsty, enjoyable to the pleasure seeker.

A water-front, bay and harbor suitable for yachts or ocean-going steamers.

Possessing the best land locked harbor upon the Atlantic coast.

A birds-eye view of beautiful and historic landscape.

Superb educational institutions for the youth.

A vast area of ideal home and manufacturing sites.

Sound banks and a comfortable climate all the year round.

The city that adjoins the world’s greatest summer resorts; links Massachusetts woth New York, the South and the West.

The homes of the famous “Fall River Line”

The beauty of its steamers and the magnificence of their equipment command the admiration of the traveling public.

The home, hunting and fishing grounds of famous American Indians.

The largest cotton manufacturing center in America.

The homes of the most skilled and law abiding operatives in the world.

City of success! Grand is your locations! Majestic are your mills!

Nature has greatly endowed you! History has contributed to your renown.

The energy of man has made you great amongst textile cities!

Also taken From “Fall River, Massachusetts; a publication of personal points pertaining to a city of opportunity.”

Published in 1911, Fall River trade and industry association, Page 31:

“…the advice of Horace Greeley, faced about and traveled east:

Until he beheld, in the evening of day.

From the western shores of Mount Hope Bay.

Fall River; nestling ‘mongst majestic hills

Midst forest trees and hills and mills,

Clothed in iridescent beauty."